FREELANCER
Joyce Designs It 2011 – Present
Acquiring clients through referrals and personal advertising. As well as, constructing questionnaires, contracts, and invoices, while ensuring efficient streamlined communication, prioritizing the client’s experience.
Developing numerous designs such as logos, brochures, posters, ads, websites, business cards, videos, etc with diligence and hard work tothe full satisfaction of clients, exceeding their expectations.
Consulting with clients on best design choices based on their goals,to market their business effectively, while maintaining a friendly and professional attitude.
SENIOR GRAPHIC DESIGNER
Canadian Tire 2021 – Present
Self taught new skills/software, and continuously expanding my knowledge while working on a range of promotional emails and landing pages. Building new templates for my own tasks, as well as for other designers to utilize.
Formulated a solution by creating guidelines to aid Canadian Tire with more consistent marketing assets, which was included in the brand styleguide as a set standard for other designers to follow.
Interviewed, trained, and continue to provide art direction to designers. As well as, presenting the creatives in review meetings.
LEAD DESIGNER
Tilley 2018 – 2020
Created smart, engaging, and differentiating marketingcampaigns, while ensuring brand consistency across business channels, such as: emails, web banners, print materials, storesignages, videos, and landing pages.
Managed a high volume of projects and prioritized tasks to meetneeds and tight deadlines, while working within a cross functional team to develop and deliver ideas from concept to production.
Set the creative bar by keeping on top of industry trends andlooking for ways to elevate the brand and improve projects.
Improved process by organizing and maintaining a file naming framework and folder structure on the server for colleagues to utilize.
ART DIRECTOR
Visible Media 2012 – 2017
Designed a wide variety of graphics, including: webpages, banners, advergames, icons for apps, emails, and other promotional materials for Family.ca, eBay, Disney, Covenant House, etc.
Worked in synergy within a team, conceptualized ideas, and provided new and dynamic layouts to use and modify for other project needs.
Created over 130 print/digital ads for eBay that was displayedaround Dundas Square, Union Station, and bus terminals aroundthe Toronto city.
